Move over, cigarettes. The New York Times reports this morning that N.Y. State officials plan to offset government spending by levying a tax on museum gift shops. For years lawmakers have been asking why an Alessi corkscrew should be taxed in one kind of shop but not in another. Now it’s official: “An array of smaller tax law changes — requiring nonprofit organizations like museums and advocacy groups to collect sales taxes on T-shirts, mugs and other items — will bring in more modest amounts.” The same politicians who walked way from half a billion dollars in annual revenues from a Manhattan traffic congestion charge will combat future deficits with a tithe on postcards and mouse pads.
The call for ethical cleansing is ringing anew not just from Albany but also from the inner precincts of the art world. The always sharp Adrian Ellis has penned a pointedly polemical article in The Art Newspaper entitled “Museums should beware of being used as marketing tools.” Never one to mince words, he casts a stern gaze at museum acquisitions of contemporary art — around which he detects the odor of “insider trading” — and concludes that in some cases “museums serve as accomplices, albeit unwilling, to a sequence of events in which their standing is appropriated for private gain.” Read and discuss.
Meanwhile, downstairs in the gift shop, the new regulations may open the way for unexpected consequences. The chimera of educational (and therefore tax-exempt) intent having been dispelled, museums may start to stock their shelves with more nakedly profitable goods. (Sandro Chia’s excellent but hard-to-find Brunello di Montalcino could be a start.) The Times is already discussing museum souvenirs in one breath with tobacco and massage parlors. So what’s next — warning labels?