Three makes a trend, the adage goes. So here’s one: The upcoming Whitney Biennial, the National Academy’s Annual Invitational, and Site Santa Fe have sharply curtailed their rosters of exhibiting artists. The reason is money. The outcome is just what the art world needs.

Bloated biannials and survey shows were a boom-time phenomenon we can do without. They are self-defeating in terms of their purpose, which is to provide a point of view about what’s going on. And for better or worse, art fairs offer a more comprehensive summary of the totality of artistic activity.

Cultural bloat is an understudied phenomenon. Its effects are subtle and pernicious. On the surface, bloat entices us with more and more of a supposedly good thing: brick-size novels, three-hour movies, fancier museum buildings and cultural extravaganzas that betoken civic pride and scaling national ambitions.

Underneath all this more-ness, however, lurks the shadow of unsustainability. And that’s hardly the biggest threat. The lure of large numbers relieves the pressure to leave material on the cutting room floor. The cacophonous results mimic the quick verdicts and ceaseless profusion of the marketplace. A more restricted format, by contrast, tilts power to curators. It flushes away the fluff and injects some editorial discipline into the enterprise of art. Think of it as slow cultural food: Harder to cultivate and prepare, more satisfying to consume.

There’s been a lot of writing lately about how austerity is good for art. Much of it is sentimental bunk. Artists deserve to live well, like anyone else. But a case can be made, I believe, for trimming output and narrowing distribution channels. We may have less art to see, but more attention to lavish on it.

Statistics, statistics, and more statistics. Now that it’s snowing again and I am trapped in the house, I have cracked open the revised and expanded edition of Skate’s Art Investment Handbook. This well-informed, astute, efficiently written compendium deserves to be in the library of anyone seriously interested in the art market, investor or not. It has the additional virtue of treating its topic with a healthy dose of skepticism and occasional humor—as could be expected from a Central European author.

The hefty tome turned up in the mail the other day, and, somewhat to my surprise, I actually enjoyed thumbing through it. The work of a team lead by the Russian financier Sergey Skaterschikov, it includes a solid overview of the art and art-services market, along with detailed analyses of the market’s top tier, the 1,000 top-selling works at auction tallied in the so-called Skate’s Top 1000.

The book should delight all cultural enthusiasts who thrill to obscure quantitative trivia. We learn, for example, that:
• Works by 300,000 artists, valued in total at $400 billion, are available to trade at any time on the global art market, resulting in a trading volume of $60 billion per year (with 90 percent of transactions falling under $10,000).
• One million individuals and estates, 50 art funds, and 500 museums buy art regularly.
• The 1,000 most expensive works sold at auction since 1985 were made by 183 artists and are collectively valued at $13.2 billion as of Apr. 30, 2009.
• The world’s museums hold 100 million works of art; 100,000 of these can be expected to come to market annually through deaccessioning.
• Art valuation decreases with size.
• There are 10 million art works with pricing information available in published databases, and one million additional works come to market and are added to such databases each year.
• Between 2002-2009, the combined value of living artists in the top 1,000 works grew by 350 percent.
• Despite much talk about globalization, and a 20-fold increase in artists from Brazil, Russia, India and China in the market’s top tier, these artists account for only 1.5 percent of the combined value of the top-1000.
• About 70-150 million works of art circulate on the market at any time.

On and on it goes—a seemingly bottomless trove of information, charts, and graphs. I relate these factoids without any ability to vouch for their accuracy. As Skaterschikov himself advises, “be careful what you read here.” Even so, they illustrate the vast scope of the art-investing universe today, and the audacity of those who seek to enter it and gain from it. How do the numbers sound to you?

Those living in Europe are sometimes surprised by the shockwaves that private sector economic turmoil creates for Arts Institutions in the US.   If you come from a region where large portions of a Museum’s budget comes from the public purse (in some countries it is all government funded) it can be eye-opening to learn that those well-funded US institutions that out-bid the Europeans at Auction are often largely privately supported.   So an article in this week’s Art Newspaper by our own András Szántó is well-timed.

Private donors remain skittish. Corporate support is hard to find and ever more tightly tethered to marketing priorities. Public funding is jeopardised by imploding budgets and competing needs. Foundations, too, are smarting from losses. Some are rethinking their support for culture altogether. Venerable charities like the Ford and Rockefeller foundations no longer have divisions with “art” in their names. Museum income from tourists, members, publications, shops, rentals and restaurants is stagnant. It has been a perfect storm.

Whilst András is right to highlight the woes of incumbent institutions trying to fit existing plans into shrinking budgets, I wonder if some of this wasn’t inevitable?   The hubris of recent years and the multitude of new small private museums seeded by privately amassed collections has spread curatorial resources rather thin and scattered good works into more buildings.   Maybe we have too many institutions?   András again.

Museums are joining forces more readily on publications and web projects, such as Artbabble, a kind of YouTube for art videos. But while content partnerships are proliferating, museums have stopped well short of the kind of consolidation that reshapes other distressed industries. “There is a pride factor that makes it very difficult to merge,” notes Maxwell Anderson, director of the Indianapolis Museum of Art.

One hears a gentle sigh of relief around the globe, as the financial markets rebound, so this may all soon become academic.   But I wonder…   So what do you think?  A disaster for Art Lovers everywhere?  Or a much needed shake-up amongst our venerable institutions?

Witnessing the first throngs of yet another busy fair opening, it’s odd to observe what a delicate house of cards this whole art world of ours is, not to mention that I am sat in the ironically flimsy tent of the Frieze Art Fair, this year given an even more precarious feel by a mysterious dent caused by Monika Sosnowska’s crash-landed sculpture which was removed from the roof before the opening (amazingly because the artist felt it looked too dishonest).

Across town, away from the moneyed aisles of the fair (where everyone is kidding everyone else that it’s a good year) is an interesting show called ‘Pop Life: Art in a Material World’ at Tate Modern, which piques the whole fragile institution of the contemporary art market. Its starting point is the vagary of late cash-for-portraits Warhol and his assertion that ‘good business is the best art’. What follows is a torrid wave of money- and publicity-hungry artists leaping from Keith Haring and Martin Kippenberger to Jeff Koons, Damien Hirst and Takashi Murakami et al.

There’s much of the vulgar boom-time art that was discussed a couple of weeks ago here, but also some of the career-making moves of artists (whether knowingly or not) such as David Robbins and Gavin Turk. Read More »

There was a lively discussion in my class the other day about boom-time art. Some students said fast times produce “vulgar” art; others disagreed. The point was that they found connections between the economic climate and the sort of art being made and sold.

By extension, it’s worth asking if the recession has given rise to any particular kind of art. My informal gallery scan suggests that works on view, on the whole, are getting smaller. Has substance changed, too? Will it? Should it?

There are signs that, beyond what Lindsay Pollock described as “the Darwinian game of gallery musical chairs,” art is being influenced by the downturn. BravinLee gallery in Chelsea is producing limited-edition rugs by various artists, with some of the proceeds going to charity. “Art needs to get out of the white box,” said John Lee in Pollock’s report. “This is born out of the current economic environment in a way.” Another item in my mailbox heralds a group show, opening this week, titled “Art of the Crash” at FusionArts Museum, on the Lower East Side. It’s something to do with sculpture made from the “detritus of Detroit.” Art of the Great Recession? You judge.

Now, with exquisite timing, along comes Morris Dickstein’s book on art in the 1930s, “Dancing in the Dark: A Cultural History of the Great Depression,” in which the CUNY professor surveys the artistic response to the calamity to which our times have so often (and so misleadingly) been compared. Read More »

A Rembrandt is coming up for auction this fall, highlighting anew the relationship of old-master and postwar-contemporary values. “Portrait of a Man, Half-Length, With His Arms Akimbo,” from 1658, owned by pharmaceutical heiress Barbara Piasecka Johnson, is the kind of picture that comes to market only once in a blue moon. It’s a museum piece. The Christie’s estimate is $30-41 million, a record for an old master.

Compare that to sums recently paid for new and historically recent works: a reported $140 million for a Pollock, $86 million for a Bacon triptych, almost $24 million for a Koons sculpture (unadjusted dollars). If the sale comes in toward the low end of the estimate, the Rembrandt would be in the same league as Lucian Freud’s “Benefit Supervisor Sleeping” (close to $34 million).

To be sure, those extraordinary prices are from the frothiest of the boom years. But the question remains, as the downturn approaches its anniversary, has the widely anticipated realignment of old master values come about? Is there really a “flight to quality” and blue chip art?

So how does it feel where you are? Arriving back in Beijing after 3 months traveling I passed through the requisite temperature checks at the airport (swine flu mania abounds); and so I thought I would do the same for Art markets around the world. I touched base with gallerists, collectors and intermediaries in the US, UK, France and Switzerland. Without wishing to over generalise: the Americans were still mostly doom and gloom; while the response from Europeans was more varied, with some friends reporting good works finding new homes. This is rather at odds with the general Economic environment. I heard more about “green shoots” while traveling in the US than in Europe. But maybe the American collectors had had more money in the game to lose?

So it has been interesting to arrive back in China and talk with friends in Beijing and Shanghai. Unsurprisingly, things are at least a little more positive here. Whilst there has been a general pull back from foreign buyers, young wealthy mainland Chinese buyers seem to be taking up some of the slack. The locals might prefer “decorative” to “difficult” and positive themes rather than negative or political, but they are starting to buy some of the same “big brand” names that the foreigners have made so popular over the last 8 years. And brand names have always been important in China, for all products.

But the foreign buyers haven’t disappeared completely; they are just taking a little more time and doing a little more due diligence. Read More »

Catherine Spaeth writes…

For a while now, there has been a degree of discomfort with the notion of an ideal viewer. At its extremes, the dangers of such an ideal are the failure of one’s poorly aimed presumptions as to what an audience is, or the presumptuousness of constructing a subject, of producing a consumer.

Rirkrit Tiravanija’s recent contribution to “Cinema Liberte/Bar Lounge,” in collaboration with Douglas Gordon at the Guggenheim’s “theanyspacewhatever,” was - despite its generosity - a coldly sceptical response to this situation. Served Illy coffee by Illy baristas, the failure to mean was offered as a gift, and this gift in turn was a lifestyle brand. As though wishing to correct this situation of art, Michael Fried in ‘Why Photography Matters” describes work so saturated by artistic intent that the audience is shunned from the space of it.

In a July 11th discussion on “Art and Power” at The Drawing Center in New York, the artist Alexis Knowlton shifted the terms away from the ideal viewer and back towards artistic intent. She invoked a term coined by Jerrold Levinson, “hypothetical intentionalism.” Already standard jargon in the philosophy of aesthetics, these words, for better or worse, have not yet found their way into artworld discourse. In October-driven art history and criticism (inaugurated by Rosalind Krauss’s 1976 essay in Vol. 1 on Vito Acconci, “Video: The Aesthetics of Narcissicism”), the artworld has been more at home with the problem of the viewing subject.

For Knowlton, the very worst symptom of ceding artistic intent is what she refers to as SLAT: Super Lame Art Thematicization. The current Venice Bienniale, “Making Worlds” and the New Museum’s recent “Unmonumental” are, in her opinion, cases in point. Read More »

The nice folks over at The Art Newspaper asked András for his thoughts on what would happen to Arts writing with the decline of the Press.   His response can be seen here, or after the break.

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From struggling academics, to struggling artists. The New York Times started a blog titled Attention Artists!, on the recession’s impact on artists. So far, responses have been surprisingly sanguine, ranging from “I am completely adapted to being satisfied from my work and my work alone,” to “I think that the recession is making people understand the intrinsic and real value of art.” Some artists wax lethargic about their financial woes. But a more characteristic comment would be this: “The sick economy, combined with the collapse and confusion of the corporate music business, has actually been good for those of us who have existed on the fringes for years.”

Artists may be blessed with strong survival skills, especially in the putting-a-brave-face-on-misery department. Or is this a form of “false consciousness” (to dust off another half-forgotten thinker who is suddenly back in vogue)? How realistic is this new silver-lining discourse?

The idea that art-market busts are good because artists can “take over the factory, make the art industry their own” and “daydream and concentrate” was given an airing in February by Holland Cotter in New York Times in a manifesto-esque article,“The Boom is Over. Long Live Art.” Lots of people who make their living in the art world took note, and some felt the critic may have missed the point. At this stage in history, must art’s credibility depend on proof of human suffering and absence of commercial success? “Certainly, the excesses of the art world were alienating,” observed Alexandra Peers, an ArtworldSalon friend, in a riposte to Cotter in New York magazine. “But there’s Schadenfreude in the argument that bad times are good for the naughty, naughty art world.”

So which is it: An outbreak of gooey-eyed Romanticism? Or a sober reckoning with tough but healthy new realities?

Amongst all the excitement about new movements (see Ossian’s piece below) I find it hard to get my head out of the markets.  To wit, there is a nice Konigsberg feature in the NYT Online this weekend about the Mugrabis and their buying styles.  The title is slightly misleading (Is Anybody Buying Art These Days?) as it is entirely about the Mugrabis and mostly about their buying history, but it is an interesting read about one of the more focused market-makers of the last 20 years.  Features of their approach include the somewhat indiscriminate purchasing of their favorite artists (supporting the notion that name matters more than quality, at least in a rising market), and their “addiction” to collecting. “We are addicts. That is what addicts do,” Alberto Mugrabi is quoted as saying. Many collectors would recognise that sentiment.

The addiction of art collectors got me thinking about the broader context of contemporary art-market values.  At various points in the article, there are references to buying when cash was in short supply and to extending a collection even when the collectors were nervous about the market.  Even quite recently, works were sold to free up cash for a possible market-downturn buying.  That could be sensible triage, or an indication of how stretched the Mugrabis might be. Which raises a question about how stretched or indebted collectors are overall.

The current global economic woes are debt based. They have to do with the difficulty of companies or individuals who rely upon borrowing to conduct their business or run their lives.  Operating on debt is not necessarily a bad thing. It can simply reflect the cyclicality of cash flows (people or companies needing to spend before they can sell or earn, and therefore needing to borrow to fund that spend).  However, when lending dries up because of losses in another part of the debt market (high-risk mortgages in the current case), then companies or individuals who rely upon debt to conduct their operations run out of fuel.  The only way to then raise cash is to sell existing stock, if they have any to sell.  But when there is less cash to go around, sellers start to outnumber buyers, and prices plunge.

So here is the question: How stretched are the top collectors of the last five years?  In any part of their lives? Read More »

With one new year behind us, another one looms in a fortnight.  The Chinese Year of the Ox is supposed to be a year of hard work for limited return. Maybe if Lehman’s analysts had been looking at their Chinese horoscopes they might have seen some problems coming.

For those of you with time on your hands and no books left from your holiday reading list, we recommend a compilation of “Helguera’s Artoons: Cartoons about the Art World,” recently published by Jorge Pinto Books, with a forward by our own Andras Szanto.

With far too many pundits making comparisons to the Great Depression, perhaps a little light relief is what we need these days. Though interestingly, the effects of the doom and gloom vary widely around the globe–at least based on the holiday conversations I have had.  What is it like where you are?

The future of the Los Angeles Museum of Contemporary Art is being decided as we speak. Two scenarios have been preoccupying the press — a LACMA-MOCA merger or a “bailout” by Eli Broad — and the final outcome may be a mix of the two, or something different. This is LA, a city of white knights and twisting plots. Events don’t always follow the predictable screenplay. (I have long been a fan of a Getty-MOCA combo, but that, apparently, is not in the cards.)

Whatever happens, the art world is watching because MOCA’s problems won’t be the last. Museum finances across the country (and the world) are shaky, and some institutions are stretched to the limit. As Warren Buffett likes to say, “It’s only after the tide goes out that you see who’s swimming naked.” But curiously, while much talk in the boom years centered on Faustian bargains that museums make to survive, it is only now, with the protective cover of philanthropic and endowment revenues suddenly removed, that the truly tough choices must be made.

Here might be the silver lining. In a world where Merrill Lynch can be sold in a day, we have yet to read about a single proactive arts merger in the papers. Cities across the nation are dotted with cultural institutions that cannot pay their way and are going after the same benefactors. But mergers and combinations remain options of last resort. That has to change.

The news from LA may also make future benefactors more cautious about building new infrastructure where institutions already exist. The museum landscape of LA is the ultimate example of the principle of “to each patron his own edifice.” Last but not least, if things get worse, we may yet witness a reassessment of government’s role in the arts, as happened on Wall Street.

What do you see as the larger lessons of Los Angeles?

Unusually cold weather for Miami lent the opening night festivities a somewhat spooky and sinister air. “I though it was a celebrity, but then I realized it was just some people around the space heater,” said one reveler at the Art Basel opening party, at the Delano Hotel, as a group of half naked Brazilian dancers braved the chilly December winds. Then again, it could have been Antonio Banderas.

Yet despite the cold, the crowd pressed on, like a group of tourists who had booked a late season cruise and were determined to make the most of the amenities on board.

And fancy amenities were everywhere in evidence–gifts from a recent, happier past, when ambitious plans for this week were being hatched. Netjets invited people to celebrate Alex Katz at the Raleigh hotel, posting a giant Hollywood-style sign in the sand in the hotel’s garden. Not to be outdone by the Art Basel event down the street, the dancers at this party added juggled burning torches. Mini cupcakes were emblazoned with tiny marzipan Netjets logos–a sweet touch.

Earlier in the day, in the Design District, preparations were going on for the rollout of Design Miami. Under a tent that resembled a giant lace curtain, it was all business as usual. Takashi Murakami’s operation opened up a store to sell a new line of Murakami household objets, including three giant balls, the largest almost eight feet in diamater, festooned with technicolor flowers constructed out of soft and fluffy teddy bear fur. “Is it furniture or is it art?” I inquired. “It can be anything,” the friendly Japanese PR lady obliged.

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There is a question circulating around the art world blogosphere: Will Art Basel Miami Beach, and all of its attendant satellite fairs, be a gallery killer?

The rationale behind the question works something like this: Given the way the art world’s schedule runs, one assumes that most galleries paid for their art fair real estate many months ago.   And given that many galleries have begun to rely upon their fair sales to remain profitable, if not solvent, in a down turn, the art fairs begin to look like a bigger and bigger gamble, akin to doubling down on an otherwise iffy hand.   With the US economy in tatters, and knowing that the full scope of the financial crisis has yet to come into focus (not to mention the dismal performance of the fall’s contemporary art auctions), can there be any doubt that real buyers will be few and far between, and that only those galleries with (enough) cash already in the bank will still be around this time next year?

I do not relish what I believe to be the answers to these questions.   The sought after purification of the art world’s soul will be seen–if LA MOCA’s potential collapse has not shown it already–to affect the avant-garde and the opportunists alike.   So I ask, where is the silver lining?   What should an optimist for the future of the art world be looking for?   What might we find in Miami that we did not expect or could not have foreseen?

Sarah Thornton’s book Seven Days in the Art World, which documents the frenzied peak of the recent art boom, arrives next week in American bookstores, just as that boom appears to be sputtering out. Some would call this bad timing. In fact, it’s a stroke of good luck. It puts Ms. Thornton, a Canadian-born, London-based sociologist-turned-journalist, in the enviable position of having captured an epic chapter in art-world history in its entirety. It’s all here, a message in a bottle to be consumed now, to reflect on what just happened, or later, when the action heats up all over again, as something of a cautionary tale. Each chapter examines a facet of the art world – auctions, dealers, art fairs, and so on – in a fluid, breezy style that masks some serious heavy lifting. The intrepid author has spoken to “everybody” in the art world. No detail escapes her attention, from the desk arrangements of her interviewees to their designer footwear. Underneath the glossy surface, however, lurks a sociologist’s concern for institutional narratives as well as the ethnographer’s conviction that entire social structures can be apprehended in seemingly frivolous patterns of speech or dress. And clearly, Sarah (a friend of artworldsalon) was having fun. We caught up with her on the eve of her US book tour to ask her some questions about the book:

ARTWORLDSALON: You are a sociologist turned writer. What was your biggest discovery about the art world?

SARAH THORNTON: I never had a Eureka moment. Instead, I experienced unfolding revelations. I think that’s how the book reads, too. One reason the art world fascinates me is because it is so full of conflict. It’s at once idealistic and materialistic, exclusive and open, petty and lofty. Moreover, the art world is so full of warring factions that writing this book has been like walking through a minefield.

Your book appears in the US just as global markets, and it seems the art market along with them, are entering a period of turmoil. How does it change the book’s message?

I see the book as having a handful of themes. It is a social history of the recent past - a remarkable period in which an unprecedented economic boom infiltrated every corner of the art world, even the consciousness of art students sitting in a left-wing conceptual art think-tank in the middle of the desert. It helps to have documented the structures and dynamics of a bull art market, because we forget them so quickly. Read More »

Bloomberg today reported the dramatic drop in prices achieved at all the major auction houses this weekend.

Sales by Sotheby’s, Christie’s International and Phillips de Pury & Co made a combined 59 million pounds ($102 million), against minimum estimates of 106.2 million pounds, according to Bloomberg calculations. They follow a five-day auction by Sotheby’s in Hong Kong this month that raised HK$1.1 billion ($141.7 million), also about half the presale estimate, as buyers shunned some top lots for being too expensive.

This is of course to be expected as much of the collector market focuses on wealth preservation rather than spending. And galleries in New York have noticed a softening for some time.  Interestingly, though, one normally expects an art market correction 6 to 9 months after stock market crashes.  The question now is whether this is the start of a rout in the contemporary art market or merely a short term, financial market correlated, “correction.”

It also, by the way, raises a question about the other major art story of last week about recent moves by two former senior US museum directors to the private sector. Robert Fitzpatrick moved from the Museum of Contemporary Art Chicago to Christie’s Haunch of Venison, and David Ross moved on from his days at the Whitney and the Museum of Modern Art in San Francisco to be a partner at Albion.  Whilst I fully understand the attractions of better salaries and less stifling boards, I wonder if their timing was all it could be?

Not everyone is worried though.  I have spoken to two collectors this weekend who said, in effect, “finally a correction: maybe prices will come down to a more reasonable level and we can start buying again.”

So what do you think: Short term correction or start of a rout? A good thing or a bad thing?

Now that government regulation of investments and markets is suddenly back in vogue, it’s only a matter of time until the reformers and the ethical cleansers train their sights on the least regulated market of them all–the art market. This will take time, but stay tuned. As last week’s exchanges made clear, taking a measure of post-bailout art values is also an exercise for another day. Only the November auctions will give us clear signals about the market’s health or decline.

This gives us breathing room to look further afield. What are the wider effects of the financial meltdown? To launch what might be a recurring feature about “What’s next?” let’s look at what the latest turn of events means for nonprofits. The postmortems have already begun. The Wall Street Journal and the Washington Post published articles over the past weekend about nonprofits bracing for the worst. The Journal points out that U.S. charitable donations grew a paltry 1% in 2007–that’s before the bad news hit. And although, as the Post reminds, corporate donations amounted to only 3% of the contributed income of nonprofit arts groups, some of the most generous sources of corporate giving are likely to vanish, at least for now.

So what is a nonprofit leader to do? As always, the worst-hit will be mid-size groups with high overhead and weak fundraising potential. These would do well to take a look at the astonishing flexibility that giant financial firms have shown in this crisis. If Merrill Lynch can be sold in a day, arts organizations, too, can adapt. For museums, there are undeniable threats in this new environment, including the possibility of tougher Congressional scrutiny of tax exceptions and loopholes. But there might also be a distant silver lining in the form of lower acquisition costs and more revenue from visitors–museums are an inexpensive family pastime, especially compared to a weekend in Turks and Caicos.

The real benefits of an economic downturn for nonprofits may be less obvious. The pendulum may be swinging back to a point where nonprofit art-world institutions start to matter more again. Creative Time’s current event series, Democracy in America, which culminated with the well-timed opening of a sprawling exhibit of political art at the Park Avenue Armory last weekend (see picture) may be a sign of good things to come–evidence that the art world may be ready to rejoin the “reality based community.”

The topography of Wall Street and the financial system was redrawn over the past weekend. So what’s next? And specifically, what’s next for the art market? In recent months, heightened anxiety about the credit crisis and the meltdown in global finance did not translate into a flight from art purchases. Quite the opposite. Will the current jitters cause collectors and investors to look to art as a safe haven, or will they put the breaks on a long boom that has persisted, with a brief interruption in the early 1990s, for almost a quarter century? What does it mean for nonprofit institutions which rely on donations, and for art sales that depend on loans, guarantees, and credit? Who stands to lose or gain from the next round of transformations? And on the eve of a historic single-artist sale, are we going to witness a turning point in the psychology of the art world and the art business? I invite our panel to submit educated guesses.