Artworld Salon

Opinion Analysis Debate

Collectors, consultants, complications…

Tuesday May 29, 2007 | 12:49 by Marc Spiegler | permalink

Catching up on my Memorial Day/Pentecost weekend reading, I came across an upbeat-on-the-art-market New York Times piece, The Art of Buying Art, With the Help of an Adviser. It’s pretty pro-adviser, explaining all the various services the right one can provide. Including making you tons of money, as witnessed by the article’s kicker quote: “[Advisor Stacey Winston-Levitan] recalled a phone call a few months ago from one of her clients who wanted to thank her for her advice to buy a John Baldessari piece for $20,000 in the early 1990s. The client had just been offered $500,000 for it. ‘As an art adviser,’ she said, ‘those are the calls you love to get.’”

Slotted in the NYT Business section (not the culture pages), with the section head “Spending,” this piece was classic “service journalism,” i.e. intended to help the reader in dealing with their lives, finances, etc. Which is why it seemed a little weird to see how quickly it skimmed over one of the potentially thorniest issues in the collector/consultant relationship: Compensation. As the Times informs us, “Consultants can charge by the hour, by the project or on a retainer basis. They may also charge a percentage of the price of the art they help acquire.” But as I noted in this month’s Art Newspaper article “The problem with art advisors,” this can be filled with unexpected implications for the novice collector that the Times piece targets:

At its cleanest, [compensation] is straightforward: the collector pays a retainer, usually based upon the ambition level of the projected collection and the speed with which it’s supposed to be completed. Much more frequently, the consultant is paid a commission on each sale by the gallery. To the extent that there’s an industry standard, it’s 10 percent. But in reality, that’s just a baseline number. “With some of my artists, like Josephine Meckseper, where demand is high, the price is the price—if they want a ­commission, a consultant needs to work it out with their client,” says dealer Elizabeth Dee of New York. “With other artists, I can be more ­flexible. But you never want to give them more than 10 percent , even though many consultants come asking for 15 percent or even 20 percent.”

… The problem with fluctuating commissions goes beyond the dealer’s profit margin: it also means that advisors have a financial incentive to deal more with one gallery than another, which can skew their clients’ collections toward the artists of the galleries from whom the advisor reaps the best rewards. “I’m very blunt with ­consultants—I tell them that I want to build a long relationship with them, and that commissions start when we do our fifth or sixth deal,” says Ed Winkleman. “But I know with some consultants that if there’s no ­commission, they’re not coming back.”

Read More »

Everyone an Iconoclast

Friday May 11, 2007 | 14:01 by András Szántó in Brooklyn | permalink

My email inbox, always bustling with messages from super-creative people, received an announcement about a “global think tank” called The Creative Class Group. It’s headed by Richard Florida, he of the book that launched a thousand speaking engagements. Impactful though sociologically sloppy, Florida’s bestseller is being turned into a marketing agency. CCG will develop “new ideas and strategies” by “next-generation thinkers and strategists.”

Who is this creative group being pitched? It’s a vast, unfocused meta-entity comprised of “a third of the workforce” and commanding “50% of wages and salaries in the United States.” People who reach for their wallets when they hear “Not taking risks is risky” – one of the mottos touted in the press release. “The first people to try a new restaurant, see a new movie, buy a new gadget.” People who say “next-generation thinkers” – a phrase that cohabitates in linguistic purgatory with “thinking out of the box” – without cracking a smile.

Art world, relax, this box is bigger than you – much bigger. Thoughts, anyone?

Clippings from the salon floor, #5

Sunday April 22, 2007 | 21:01 by Marc Spiegler in Zurich | permalink

The Venison’s still sizzling! The New York Sun piece Auction Houses Vs. Dealers (via ArtsJournal) quotes Christies president Marc Porter, re Haunch of Venison Gallery becoming the house’s private-treaty-sales division: “To presume that the golden day of the 60s and that gallery system is what’s appropriate in a global art world may be a great disservice to artists and to collectors. What we’re doing is ensuring that the art business evolves, so that the people who use the business are best served.” Author Kate Taylor also notes, “For now, Haunch of Venison is forbidden to bid at Christie’s auctions.” Can someone please define “for now” as it’s used in that sentence?

BanksyBananas.jpg Next time, auction off the substation… After London Transport agency workers painted over a Banksy mural - estimated to be worth more than $500,000 - on the side of an electricity substation, a Reuters report cited an agency spokesman explaining: “We recognise that there are those who view Banksy’s work as legitimate art, but sadly our graffiti removal teams are staffed by professional cleaners not professional art critics.” But, wait, now the Independent says the workers deny whitewashing it.

Documenta is an art fair?!? From the lead paragraph of the much-hyped Portfolio magazine’s obligatory China ConArt story The Ka-Ching Dynasty: “This June, at the Documenta 12 art fair in the picturesque hill town of Kassel, Germany, the gallery-going set might notice an unusually homogeneous group mingling among them: 1,001 Chinese people all dressed alike. But the fair hasn’t mandated a uniform; the mysterious visitors will be part of a living, breathing, schmoozing installation by the artist Ai Weiwei. Ai is one of several Chinese contemporary artists exhibiting at the influential fair, including painters whose works have been flying off the auction block for well into the six figures.” So much for CondeNast’s legendary fact-checking…

Annals of Art-Market Anarchy: Artnet magazine’s Chinese Artists at Crossroads re the Wild Westness of China’s ConArt scene: “Many galleries report that maverick artists often balk on contractual agreements. In some scenarios, artists have actually walked out of their own opening, art works under their arms, to later redistribute the paintings at other galleries around the city.” Read More »

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File under R, for “Rapidly regretted quotations,”

Wednesday November 15, 2006 | 08:09 by Marc Spiegler | permalink

From the Bloomberg report on Sotheby’s sale last night:

“Contemporary art is an incredibly sexy thing to be buying right now,” said New York art adviser Cristin Tierney. “People talk about hedge-fund money, and part of it is a desire to conquer yet another market. But this is a market that’s more social, and social on an intellectual level.”

You can see her trying to save herself in that last phrase, but it’s too late. Let me save you some trouble: www.cristintierney.com, complete with the de rigueur “Art as an Investment” link.

 

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