Artworld Salon

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Eli Broad raises the stakes in Los Angeles

Friday August 27, 2010 | 19:25 by András Szántó in Los Angeles | permalink

los_angeles-3I’m in Los Angeles, where the chatter is about Eli Broad’s decision to build a museum for his art collection downtown, in a 120,000-square foot complex designed by Diller and Scofidio. The choice puts to rest some questions about the fate of Mr. Broad’s collection. It also leaves a larger question open: Is adding another museum to LA a good idea?

The answer is complex, and responses vary depending on the professional and institutional loyalties of the folks doing the talking. In my view it boils down to this. Adding another art institution to LA’s “cultural corridor” is probably good urban policy and it may not be the best cultural policy. In the long term, however, what really counts is not whether Mr. Broad builds his own museum, but whether he can get other Los Angeles philanthropists to follow in his lead as an art patron.

Downtown LA has come a long way since MoCA opened across the street from the planned Broad museum. Diller and Scofidio, coming off recent triumphs in New York, will no doubt deliver an edgy-yet-contextual neighbor to Frank Gehry’s iconic Disney Hall and Rafael Moneo’s sublime Cathedral, just around the corner. But the area still lacks critical mass. For Los Angeles, a city trapped in a state of permanent becoming, filling another empty lot downtown will be another step toward creating a lively cosmopolitan district with enough density and foot traffic for someone to want to hang around. It may even be a kind of tipping point.

But sound urban policy is not always great cultural policy (as much as arts advocates would like to believe). Read More »

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Artoon

Tuesday August 24, 2010 | 02:36 by Pablo Helguera | permalink

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Filed Under: General

Revenge of the apps

Tuesday August 3, 2010 | 18:40 by András Szántó in New York City | permalink

explorer_iphoneI’d like to enter a contrarian view about navigation apps, which are poised to infiltrate our endearingly technophobic art institutions. Forgive me for sounding like a cave man. But then, this post was inspired, in part, by the American Museum of Natural History, which just launched an ad campaign flouting a nifty new GPS-enabled navigation tool.

There is no denying that such apps are a convenience. Loaded onto iPhones and other devices, they can lead the cultural explorer on journeys more precise and information-larded than anything enabled by a brochure or wall map. They help shift the costs of way-finding and education from the organization to the visitor. They are easy to update. And they’re cool. At the labyrinthine Art Basel fair last June, an astonishingly clever iPhone app helped collectors locate their favorite galleries or a decent sandwich.

So what’s not to love? Quite a bit, I think. For museums especially, such apps come loaded with subtle butterfly effects that techno-evangelists ignore at their peril.

First, they represent to an incursion of technology into a refreshingly gadget-free domain heretofore devoted to physical objects and direct collective experience. There is a case to be made, perhaps, for exempting some areas of life from the relentless digitization and intermediation of everything. Of course it’s easier to find the great blue whale by letting your PDA guide you. But what about the joy of aimless browsing and discovery? Here as elsewhere, technology has a way of taking the mystery and the surprise – not to mention the unpremeditated educational encounter – out of cultural experiences. What’s more, it subtly transforms a group dynamic into a bespoke, private pursuit. Analogies with newspapers abound. Read More »

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