Artworld Salon

Opinion Analysis Debate

Is the new normal the old normal?

Wednesday March 31, 2010 | 14:24 by András Szántó in New York City | permalink

astrology-shelley-von-strunckel-mercury-retrograde-23Bloomberg reports that helicopter commuter service has been restored to Wall Street. A friend at a large bank says that with fears of a meltdown abated, the solidarity in the company is also gone. Cultural endowments are growing again, we learn from The Art Newspaper, and museums are dancing back from the brink. Even day trading is back in fashion, if The New York Times can be believed.

What unites these factoids is a hardening sense that we’re getting back to normal, perhaps sooner than anticipated. And that’s a mixed blessing.

Only yesterday, the situation was so bad, it was forcing deep change. Original moves, like Jeffrey Deitch’s appointment to Moca, were spurred by a fighting spirit that compels people and organizations to act differently in a crisis. The Great Recession, however horrible, provided a need and a justification to do daring and draconian things. Pop-up galleries in kitchen showrooms were in (like this one, by two former students). Gaudy sculptures with fake diamonds were from a bygone era.

I’m happy that many of my friends survived the crash unscathed. I certainly don’t mean to romanticize struggle for day-to-day survival. But I do worry that the new ways of doing business are quickly becoming the old ways of doing business. As the discipline of hard times dissipates, can we recognize any silver linings in the form of lasting positive changes in creative, commercial, or institutional behavior?

Plot twist for arts reporting

Tuesday March 16, 2010 | 14:33 by András Szántó in New York City | permalink

david_hfd_goliathThis wasn’t supposed to happen. Arts journalism is supposed to be going down the tubes. But here in New York, two arts sections are being expanded, with professional writers, editors, and, for now, what counts for acres of newsprint space these days.

Rupert Murdoch’s Wall Street Journal is making culture a frontline in its impending war against the New York Times, with the addition of arts reporters in its soon-to-be launched local section. And last week, The New York Observer, the scrappy pink rag read by culture and media mavens around town, announced a major expansion of its arts coverage, starting March 31, under former Wall Street Journal culture editor and AWS-friend Alexandra Peers.

What can this mean for the visual arts? We may get some behind-the-scenes reporting on the art business, as the Observer has reliably done on the media and film businesses. Peers, a 22-year veteran of arts journalism, summarizes her aspirations for the section this way: “As entertainment, pop culture and TV coverage mushroomed in the past few years, fine arts got a little lost in the shuffle. The same culture sections that are recapping “Lost” don’t want copy on Marina Abramovic; it just doesn’t jive. At the same time, people are choking the aisles at the Armory fair and lining up round the block to see Gogo’s Picasso show. The fine arts needed more of a place of their own.”

Peers believes the Observer can use the new space to go beyond the usual suspects. “You would think the art world was just Gagosian, Richard Feigen and Philippe de Montebello having espresso at Sant Ambroeus. Which of course it is, but I hope to pull in a few more of the players: curators, photo gallerists, museum trustees, bloggers, the foundations. The art world’s power base is broader – and more interesting – than most general readers know.”

Amen. It bears noting, however, that these experiments will need to be backed up by advertising sales and buzz. Read More »

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Sometimes a fair is just a fair

Sunday March 14, 2010 | 13:13 by Jonathan T. D. Neil in New York City | permalink

noyoushutupAfter the noughtie boom and the ‘08-’09 bust, and even now with the art market engine appearing to turn over and offer the promise of a restart, might it not be time to leave behind the idea of assessing the art fairs as “shows” that are akin to exhibitions at kunsthalls, projects spaces, museums and galleries? Perhaps it is my own sensibility at the moment, but why do we, or should we, really care?

I think we’ve seen that some number of art fairs are now fixtures of the art world’s event-cycle; they offer a service that I think is reasonable: to bring together in one spot a wide variety of dealers from around the world to showcase the work of the artists they represent (and, in some cases, those that they don’t.) Are they ideal venues in which to view and to think about works of art? No. But do they offer, as Sarah Thornton wrote about the Armory, a “terrible viewing experience” because of their “indiscriminate lighting, bad acoustics, awkward floor plan, and dearth of food and drink”? I don’t think so. (If Thornton had added “droves of tourists snapping iPhone pictures and obliviously jostling everyone and everything while plugged into an audio tour,” I’d have thought she was describing what it’s like to visit MoMA.)

I just don’t find this kind of commentary interesting or necessary. Let’s treat the fairs like what we know they are: trade shows. What do I think of the trade shows?  Were they strong? How did they look…”overall”? Are they forums for engaging with and thinking about and assessing the aesthetics and politics of works of art? Really? Are these the questions we want the answers to where art fairs are concerned? Did dealers make sales, and by making those sales, put money in their artists’ accounts so that those artists can keep doing what they do (or do something different, if they so choose)? That’s the bottom line question (no pun intended) in my mind. If the background din and lack of snacks made it harder for collectors to buy work, then yes, let’s talk about that. But if not, then let’s not.

And so sorry, but for as much as everyone squealed with delight about Independent (a.k.a. the ‘Black and White and Monochrome’ show), it was not that great. It was not some revelation. Was there good work? Of course. Was it self-congratulatory? Unquestionably, yes. But there I go, commenting on an art fair as it if deserved the attention. It is what it is…and that should be enough.

Filed Under: Art Fairs

Miami syndrome in New York

Monday March 1, 2010 | 23:03 by András Szántó in Brooklyn | permalink

the-birth-of-piggybacking

There must be an astronomical term for this week’s stellar array of events in New York. It’s certainly a cluster of some sort.

Once distant galaxies, the ADAA Art Fair and the Armory Show, are opening on back-to-back nights this year, forming a unified mega-event constellation. They are flanked in time and space by the Whitney Biennial and the William Kentridge juggernaut, which is merrily winding its way from the Southern Hemisphere through the top cultural institutions of Manhattan. Established events with names invoking celestial phenomena—Nova, Scope, Pulse—add to the epic convergence. Toss in the newcomers, such as the Independent art fair-exhibition hybrid, plus dozens of piggybacking gallery shows, lectures, panel discussions, and cocktail parties, and the results will overwhelm the endurance and attention spans of even the most dedicated art-world regulars.

What we are witnessing, in fact, is the Miami syndrome, transplanted to New York. Opportunistic calendaring, mixed with fear that collectors will only fly in once, has created a matrix of activity that is as impressive as it may be self-defeating. Game theorists call this the tragedy of the commons: Too many cows grazing on the too little land. We shall enjoy it while it lasts. But will quantity translate into quality, sales, and critical impact?

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