Requiem for a magazine

356_id_june_cover_400I attended a wake for I.D. magazine last night in New York. Not I.D., the fashion magazine. I.D. the design magazine. Now dead.

Like so many of its recently-axed midsize peers, I.D. — International Design — leaves a much larger hole in our cultural landscape than its modest circulation numbers suggest. Say what you will about the promise of online media, there is a kind of energy and legacy that develops around a magazine that remains unique to the form. A great magazine is a network and a through-line: something that, done right, can lend a segment of our culture a sense of coherence, validation, continuity and substance. The event last night, attended by several generations of former editors and contributors, was a clear manifestation of the kind of discourse a magazine can create. It is a decades-long conversation between those who care about something, and one that is unlikely to be satisfyingly supplanted by an online alternative, at least not soon.

Along with these magazines, we usually lose their archives and libraries, their established voices and obsessions, their particular and often quirky ways of going about things. Also gone, or left without a common anchoring point, are the clusters of fans and gawkers who follow the moves of these magazines avidly and who are tied together by their love or hate of what their current stewards decide to do.

For design, the loss of I.D. (disclosure: my wife used to work there, and I had written for them on occasion) means the loss of a platform for serious dialogue about a cultural form that sorely needs it. Design is one of the most exciting corners of our culture right now. But without a thoughtful exchange of ideas, it devolves into mere consumption, trapped in its own glamorous, self-referential ghetto.

I.D. gave expression to the highest ambitions of design. At its best, it reminded us that design is about art, urbanity, civilization, and our shared hopes for a better future. We can all drink to that.

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