1. Avoid rash moves that alienate private benefactors, who have been the bedrock of your support since the 19th century.
2. Develop realistic ethical protocols that maximize giving while safeguarding curatorial independence.
3. To tap government support, make a better case about your public benefits.
4. Make yourself culturally indispensable by opening up prudently to amateur and informal culture and – yes – commercial culture.
5. Push for new infrastructure: develop loan and credit facilities, adopt best management practices, harness new technology.
6. Think harder about mergers, partnerships, and collaborations.
7. Develop a joint communication and marketing effort to take charge of the public debate about museum ethics.
8. Address the collapse of quality arts media and do more to tell your own story directly to the audience.
9. Enhance your professionalism through better education, including training in arts business and administration.
10. Start buying the inexpensive wonderful contemporary art which about to hit the market, and which will make you look very smart tomorrow.