Maastricht, Armory, Basel, Frieze, Arco, Miami, of course. But Bologna, Abu Dhabi, Rotterdam, Minneapolis and Stockholm? Who goes to these fairs and are they really necessary? Judging by a hilarious and despairing account of selling absolutely nothing at the recent Art Cologne (read his candid fair obituary here), dealer Kenny Schachter seems to be advocating a cull in the number of deadwood art fairs. Cologne’s problems are well documented and numerous leadership wrangles mean that it’ll get another revamp next year, but to what end?
Similarly, it was with much trepidation that a gaggle of young London dealers sloped off to the newly reborn Art Chicago, formerly the US’s pre-eminent art fair, to exhibit in the invited section of its contemporary sideshow NEXT. What concerns most of them is that the new owners Merchandise Mart (who also own the Armory, Volta and the Toronto Fair) were simultaneously holding three other fairs in the same building (The M. Mart International Antiques Fair, The Artist Project and the Intuit Show of Outsider and Folk Art) under the banner of Artropolis, like some kind of multi-storey monster-truck car park for art.
Despite the mild protestations of their president Chris Kennedy (yes, of that family) – ‘We’re not trying to be the Macy’s of the art world’– Merchandise Mart’s new financial muscle and the windy city’s track record suggest that Chicago deserves another crack of the whip, but when will some of these other art fairs learn to just quietly lay down and die? Oh, and how many dealers do you know ever admit to selling very little or nothing at all?