Pointless punditry (why critics don’t matter, ch. 35)
For this post, I was going to write about the Whitney Biennial. I was planning to coin the phrase “Unfinish Fetish” to describe the prevalence of inexpensive and coarse materials in the show. Alternatively, I might have written about the surprisingly solid auction sales of recent weeks. Or I might have devoted an article to the excitement of the ADAA fair and its ebullient opening in New York.
But none of this would have mattered much, because, you see, pundits don’t matter much. That was an insight I gained last weekend at a conference organized by the Museé D’Art Contemporain de Montréal.
The Max and Iris Stern International Symposium on the State of the Contemporary Art Market coincided with the worst snowstorm in the city since 1971 (a pundit may have observed the symbolism of this fact). A highlight of the event was a presentation by Michael Moses, the economics professor of Mei-Moses index fame. The talk included fresh figures from 2007, according to which art solidly outperformed stocks last year. The Mei-Moses jumped just over 20 percent, against a 5.5 percent uptick in the S&P 500. (The real money was in gold, which shot up 31 percent.) No surprise, but 2007 was the first year since the inception of the index that fine art values measurably outperformed real estate.
But the statistics that raised the most eyebrows had to do with “citations.” Does a mention by a critic or a selection by a museum curator make a difference in the sale price of an artwork at auction? No. “Art critics and museums are basically meaningless.”
Well, almost meaningless. Only when there had been at least 11 citations by critics or selections by curators (as noted in the auction catalog) did citations make a dent on prices. Of 12,000 works analyzed by Professors Mei and Moses, that could only be said about 185 objects. Even then, the impact was a paltry half-percent.
The findings raise interesting questions when it comes to journalistic accusations of “collusion” by “interested parties” who loan artworks to museums to get them talked about by critics. This may matter for contemporary art, which does indeed get a bump from museum exposure and critical validation, as the creators of the works at the Whitney Biennial, finished or not, will soon find out. But in most cases, where artists already present at auction are concerned, the data do not confirm the conventional wisdom that citations matter.
Last point: If you can make it to Montréal, don’t miss “Cuba! Art and History from 1868 to Today” at the Museé des Beaux-Arts. It may be the best exhibition you see this year, and it won’t be coming to the U.S.