My email inbox, always bustling with messages from super-creative people, received an announcement about a “global think tank” called The Creative Class Group. It’s headed by Richard Florida, he of the book that launched a thousand speaking engagements. Impactful though sociologically sloppy, Florida’s bestseller is being turned into a marketing agency. CCG will develop “new ideas and strategies” by “next-generation thinkers and strategists.”
Who is this creative group being pitched? It’s a vast, unfocused meta-entity comprised of “a third of the workforce” and commanding “50% of wages and salaries in the United States.” People who reach for their wallets when they hear “Not taking risks is risky” – one of the mottos touted in the press release. “The first people to try a new restaurant, see a new movie, buy a new gadget.” People who say “next-generation thinkers” – a phrase that cohabitates in linguistic purgatory with “thinking out of the box” – without cracking a smile.
Art world, relax, this box is bigger than you – much bigger. Thoughts, anyone?