Cardboard, the new JPG?
Had a funny moment while walking around Zurich yesterday: I stopped in at Galerie Jamileh Weber and saw this little maquette of the gallery’s fair ABMB booth. First off, I just love models. And this one was accurate right down to the Eames chairs and the storage closet filled with paintings.
But my favorite part of this was finding out that a collector had been visiting the gallery, spotted a Frank Stella hanging in the “booth,” then bought the painting after seeing a JPG of the work. In a way this is a precursor to ArtNet’s upcoming arrangement to build a fully 3D digital model of Art Basel that can be perused online long after the art dealers have packed up the far and started summering in Capri, the Hamptons and St Tropez. But that’s another post.