File under C, for “Cravenly Commercial”

In case you missed it, Artnet on Thursday announced

“Cornice International Art Fair, June 7-10, 2007, in a custom-built pavilion in Venice’s Tronchetto district, at the gateway to the city — and at the other end of town from the Giardini, site of the 52nd Venice Biennale, which previews at the same time. Cornice general manager María Marqués Aparici notes that the location avoids the difficulties of art delivery by boat. Stand prices begin at €6,720 for 24 square meters.”

The mind boggles at the stupidity of this. I mean:

– Given the fact that Art Basel opens four days later and that at this point the Swiss city will feature the Art Basel, Design Miami, Liste, Scope and Volta fairs, what gallery would do this fair?

– There is a near-certain guarantee of broad artworld contempt for everyone involved. We can accept, “See it in Venice, buy it in Basel,” but a fair during the bienniale itself is too tacky.

– Everyone leaves the Venice biennial wishing they’d seen more. It’s always the one pavilion you missed that everyone loves most (Central Asian Republics in 2005, Mike Nelson in 2001, etc.) So who in their right mind would waste time to go to an art fair when there are so many pavilions to hammer through?

I’m betting this project dies, if not before the bienniale, then on June 11, 2007, in an epic furore.

1 thought on “File under C, for “Cravenly Commercial””

  1. They’re obviously trying to capitalize on the art fair boom. I worry that the whole point of art fairs is being missed. The idea was to create some kind of intersections in this vast and splintered universe. If there are too many of these nodes, it defeats the purpose. What’s next: a fair of fairs? Come to think of it, that’s a stock market.

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