Artworld Salon

Opinion Analysis Debate

Occupy Museums, MoMA and insta-history

Friday January 20, 2012 | 22:08 by Jonathan T. D. Neil in New York City | permalink

occupy_museums2-sqOne week ago today the Occupy Museums (OM) offshoot of OWS staged a protest inside MoMA during which a banner was unfurled and promptly confiscated by MoMA security.  (Read a decent account here.)  Today, in a cheeky but perhaps brilliant move, OM sent a letter to MoMA’s Acquisitions Committee claiming that the “confiscation” of the banner was in fact a “unilateral acquisition” of a work of art that is by, and so belongs to, OM.  In the letter, the banner, which quoted Camus and called for the end of the Sotheby’s lockout of its art handlers, was designated by OM as both a work of art and ‘historical’ by OM.  Writing that “institutions around the country are negotiating with OWS to acquire archival materials for their collections,” OM designated its banner as one such artifact and then enumerated the three conditions that would have to be met for its return, none of which, in good OWS fashion mind you, were monetary.

The rhetoric of the letter and its demands aside, the OM letter to MoMA raises a host of interesting questions, one of the least salient being, Is the banner a work of art or an artifact, however limitedly ‘historical’?  One could go around and around on that one for a while.  More interesting is the question of how OM is playing the institution’s game against itself.  If MoMA doesn’t take the banner, which it likely won’t, who will pick it up?  The Whitney?  The Met?  Another American, or European, Latin American, or–wouldn’t it be great–Chinese institution?  (I’d like The New York Historical Society to step in personally, but I imagine it won’t get any takers for a while.)  Does the claim of the banner’s immediate historicity, so seemingly easily and retrospectively secured by the letter itself and by the rapidly disseminated documentation of the protest, hold legitimacy? And legitimacy for whom? (Paradoxically, the letter demands recognition from the very institution whose policies it questions.) What’s puzzling, though, is how quickly a protest over the treatment of people–namely the art handlers at Sotheby’s, who are being held up as emblems of labor in general–is being mediated through a conflict over an object?  Is this not the logic of the commodity fetish itself?

Filed Under: Art & Politics
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Museums & Mission Statements

Sunday December 11, 2011 | 05:20 by Ian Charles Stewart in Beijing | permalink

Andras Museum Word-CloudOur own András Szántó has just written an interesting article for the Art Newspaper on the purpose of museums; at least as proclaimed by those museums’ own mission statements.  (You can watch a video of a related discussion, hosted by András at Art Basel Miami Beach here.)   The article covers an analysis done by András and fellow Art world analyser Adam Levine of the mission statements of 60 museums around the US (you can see the accompanying Wordle graphic above) and seeks to draw conclusions about the state of strategic thinking at these grand institutions based on the words they did, or did not, use.

I think it is a fun premise and I like the comparison of the “refreshingly short” and eloquent statement from Akron Art Museum: “to enrich lives through modern art” with the tomes of MOMA, The National Gallery and Boston’s MFA.   The latter three of course were developed and approved by large Boards; and you know what they say about anything done by committee.   (Though to be fair, both MOMA and the National could have stopped at the end of their first sentences and done OK; while the MFA does a decent job with its last…)   András then goes on to draw parallels with the ongoing transition of Museums trying to more proactively respond to their market places and suggests that woolly mission statements are a symptom of woolly thinking about the role of Museums in the modern world.

It is a reasonable inference but may be too harsh.   Some people are just bad at being concise.   And the bigger the board the less concise they will be.   I do always admire any organisation (corporate or non-profit) that can encapsulate something important in a few words (so kudos to Akron) but just because they cannot explain simply what they do, doesn’t always mean they cannot do it.   Take a look for yourself (the links are above) and then visit your local grand institution over the holidays and make-up your own minds.   And if you feel so inclined do come back here and offer a comment.   In the meantime: happy festivities to all from everyone here at ArtWorld Salon.

On seeing a performance of exploitation…

Saturday November 12, 2011 | 04:23 by Jonathan T. D. Neil in New York City | permalink

augustsanderMaking its way across the web as I write is a story about the exploitation of performers at the hands of Marina Abramović.  ARTINFO is running the best recap of the story, and Hrag Vartanian at Hyperallergic has picked it up and carried it as well, but here’s a brief:

Abramović was tapped by LA MOCA to produce a performance work for the Museum’s annual gala.  The outcome?  Each table at the gala comes with a performer getting paid $150 to sit under it on a slowly-rotating lazy-susan with his or her head protruding up through the table’s center, which carries the promise of intermittent and likely uncomfortable eye contact throughout the evening.  One human-centerpiece-to-be was none too happy about such future prospects and sent a missive to Yvonne Rainer, presumably because Rainer’s position in the artworld is unassailable, her politics predictable, and her network far reaching.  Rainer in turn decried the spectacle in a letter to Jeffrey Deitch, which was published on the web as co-signed by Douglas Crimp, Taisha Paggett and, according to ARTINFO, Tom Knechtel and Monica Majoli.

In response to Rainer, Abramović told ARTINFO, “All these accusations, you can’t have them before you actually experience the situation and see how I can change the atmosphere [of the gala], that’s my main purpose.”  And in a comment to the LA Times, Jeffrey Deitch said, “I would just hope that when people make allegations like this, they would actually come to see the performance and talk to the performers.”  To make good on that, Deitch invited Rainer to a rehearsal of the piece.

A ticket to see this performance costs at least $2500, so entreaties to see it before judging it are disingenuous. But more importantly, such entreaties are missing the point of the work itself, which is odd, since they are coming from the artist creating it and the institution hosting it.

After all, to take part in the performance costs the performers their labor for at least the duration of the gala, but it also, as we know, costs the duration of the tryout and of the rehearsals too, and the value of this labor and time, as Abramović and the museum have priced it, is $150.

Read More »

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Artoon

Friday October 21, 2011 | 12:15 by Pablo Helguera | permalink

occupy-the-museums-restroom

Filed Under: General

Occupy the museums … or, simply don’t

Thursday October 20, 2011 | 12:57 by Edward Winkleman | permalink

thumb33I have been watching and, in spirit, am all for the Occupy Wall Street protests because I feel the issues being raised need to be discussed. I truly wish the banks would get involved, to help balance out the conversation, but apparently they’re too busy raking in record profits.

That said, I find the Occupy the Museums notion a bit too misguided (and more than a bit ironic) to let it go without comment.

In a nutshell the message of the Occupy the Museums effort is :

Museums, open your mind and your heart! Art is for everyone! The people are
at your door!

Let’s begin with the fact that despite $20 and $25 dollar entry fees, the people seem more than happy to keep passing through the doors of New York’s museums :

What’s more, they offer alternatives for people who can’t afford those fees. So there’s apparently NOT a serious “access for the people” issue here.

More specifically, Occupy the Museum’s rallying cry is:

For the last few decades, voices of dissent have been silenced by a fearful survivalist atmosphere and the hush hush of BIG money. To really critique institutions, to raise one’s voice about the disgusting excessive parties and spectacularly out of touch auctions of the art world while the rest of the country suffers and tightens its belt was widely considered to be bitter, angry, uncool.

Er…uh…the critique of institutions is alive (*cough* #class) and well (*cough* #rank) by artists like William Powhida (whose new show opens Saturday) and Jennifer Dalton (whose current show ends this Saturday. Read More »

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Where the geniuses go

Friday September 23, 2011 | 23:19 by Pablo Helguera | permalink

einstein

Its that time of year: this week 22 overachieving individuals received a phone call from the MacArthur Foundation, telling them that they had received the famous so-called “genius” grant, totaling a no-strings attached amount of $500,000. The list of grantees this year includes a radio host, a parasitologist, a long-form journalist, a clinical psychologist, and others. Now, if you happen to be a genius in the visual arts, I am afraid you were left sitting by the phone. For whatever reason, this year’s grant panel determined that no awards would be given to the visual arts.

To be fair, the visual arts has had its share of awards over the years. Out of the 850 or so grants ever given in the history of this grant, around 46 have gone to contemporary artists (if you count a couple of those who do performance art but were awarded in the theater category). In contrast, music has received 36, dance and choreography 13, and only 5 architects can claim the “genius” mantle.

And still, one can’t help but have a slight feeling of rejection and perhaps collective self-doubt. Maybe we are not ready to announce that the artworld has run out of geniuses; but this symbolic absence reinforces two suspicions that at least I and others I know share: one, that the contemporary art practice, in its self-increasing insularity, is becoming less and less relevant to the rest of the world; and two, that as opposed to other periods in history, the most vibrant creative minds —the Leonardos of today— don’t go into the visual arts but into other disciplines like technology.

Added to this feeling is the fact that in New York today Creative Time celebrated its third Summit, this year entitled “Living as Form”, where we saw an interesting parade of presenters that ranged from socially —but also aesthetically— committed artists to activists who altogether work outside of the art world. Read More »

Filed Under: General
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Artoon

Friday September 9, 2011 | 11:07 by Pablo Helguera | permalink

the-key-to-designing-a-memorial

Filed Under: General

Double dipping?

Sunday August 21, 2011 | 14:20 by András Szántó in Long Island, NY | permalink

elevatorTalk about a double dip recession has coaxed the oracles of the art world away from their swimming pools to their laptops. Savvy trend-watchers have been grappling with a surprisingly meaty question for this time of the year? Will the art market follow equities into “correction” territory, or worse, this fall?

The verdict? Maybe. Or maybe not. They don’t call it the dismal science for nothing.

Adam Lindemann in the New York Observer compared art unfavorably to gold. “Despite all the talk of art as investment, and the fact that a lot of art has appreciated, I think you would still be much better off with gold,” he concluded. Noah Horowitz, answering interview questions in the same publication, said art has more in common with gold—as “as a durable good,” he argued, it “is attractive to people in times like this.” However, he cautioned, “If we see a decrease in wealth levels of the elite, that’s one way to gauge how art will be valued.”

With more gyrations almost certain to roil the financial markets, expect a spike in art-market prognostication in the weeks to come. Yet as Noah correctly points out, we’ll need to get past the big fall art fairs to get a true read on the market’s direction. In the meantime, here are three dynamics to watch.

First, will the bifurcated trend pattern separating hyper-luxury from everything else persist, or will a potential downturn be severe enough to sink all boats? The post-2008 experience tells us that horrible things can happen to the economy while the upper-upper tier of the market chugs along, relatively unscathed.

Second, has so much excess been built into the art market as to threaten a nosedive? Read More »

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Are we booming yet?

Friday July 1, 2011 | 16:21 by András Szántó in New York | permalink

soap_bubbles_2_1273670534Sarah Thornton in The Economist magazine recently described the art market as a bubble bath – an apt metaphor for a market made up of a myriad distinct markets for individual artists, each one expanding or contracting at any given time. It appears that, as of late, the foam is getting frothier, or the bath is getting bigger, or both.

At an Art Basel dinner earlier this month, a dealer told me about a collector who missed a chance to buy a work on opening day because he came back to the booth “twenty minutes after the reserve deadline” – a prime froth indicator. There were signs of invigorated confidence everywhere.

The auction market is likewise pushing into boom territory, as last week’s London auction sales attest. Christie’s evening contemporary and post-war auction saw twenty-five works sell for over $1 million, including a 1953 Study for a Self-portrait by Francis Bacon for $28.6 million, two-and-a-half times above estimate. Netting $126 million, it was the second biggest sale in its category for Christie’s in London. Sotheby’s contemporary art evening sale did even better, totaling more than $174 million, the highest ever for a contemporary auction in London, with forty-five lots going over $1 million. Both sales produced stellar sell-through rates, set numerous records, and drew buyers from all over the world.

In the early build-up phase of a boom, the market can achieve a kind of self-reinforcing pattern. Formerly cautious sellers offer up material they were reluctant to test on the market earlier. Quality work stokes more buying and bidding, which coaxes more quality inventory off walls and storage racks, propelling yet more sales and price increases. Read More »

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The season of our disconnect

Tuesday June 21, 2011 | 14:21 by András Szántó in New York City | permalink

bigstockphoto_ear_2677195I got back from Art Basel this weekend on a plane full of artworld types, with fresh impressions for my interesting disconnects file.

First, between the ebullience of the art fair and the dark financial clouds roiling over Europe, where states teeter on the edge of insolvency and people are taking to the streets. There is a yawning chasm right now between the revived luxury spending boom and the malaise that grips the bottom ninety-eight percent. The subject kept coming up, quietly but persistently, at parties around town.

Second, during an Art Basel Conversation I moderated on the future of museum collecting, a London-based curator from Bangladesh pressed the assembled directors, and in particular Chris Dercon of the Tate Modern, when and how they will genuinely engage his community and others like it—not just through occasionally showcasing artists, but in a deep way. All agreed that, good intentions and planned initiatives notwithstanding, we’re a long way from making art institutions truly inclusive.

The third contrast arrived by way of the 430-page summer issue of Artforum. The tome was not in my mailbox, which proved too small, but on my doorstep. It was shrink-wrapped with the current issue of Bookforum, which includes a review of a new book on the “internship economy,” by Ross Perlin. Titled Intern Nation: How to Earn Nothing and Learn Little in the Brave New Economy, the study documents the stunning and roundly depressing rise of unpaid labor in our creative industries. One can see why Bookforum reviewed it. The art world, it seems, can fill a glossy with almost as many ad pages as the September issue of Vogue. Yet how many of those ads were placed by young folks working for a pittance, or pro bono, just to get a shot at a job? Read More »

The season that was

Monday May 23, 2011 | 10:45 by András Szántó in New York City | permalink

large_big-fish-detailLooking back over the season that just passed, consolidation is the word that best describes the dynamics of the art world now. Large entities are getting larger; smaller ones are still squeezed or struggling. The art system is mirroring larger trends in society, where recovery has come sooner to the more fortunate and the gap between the haves and have-nots has, if anything, widened.

Large institutions and corporate entities have locked in gains and begun to expand franchises. It’s a good time to make a deal, whether inexpensive real estate, cheap credit, or distressed partners prompt the opportunity.

Here in New York, large museums are showing anew an appetite for expansion. The Whitney had reason to celebrate at its gala last week, having just leased its Madison Avenue Marcel Breuer building to the Met, clearing the way for downtown construction of its new Renzo Piano headquarters. For the Met, this will be the first foray off Fifth Avenue since the opening of the Cloisters. Meanwhile, MoMA has paid $31 million to buy the beleaguered Museum of Folk Art. And the Guggenheim is eyeing a branch in Helsinki.

On the commercial side, the three main auction houses booked respectable quarters, and Phillips has moved into its flashiest digs yet, on Park Avenue. The houses are aggressively building markets overseas and pushing the boundaries of their operations into new aesthetic, digital, and financial territory. Hiring is back. Furloughs have yielded to pay increases.

Consolidation continued in the gallery business, too. Gagosian’s far-flung satellites are filling mailboxes with thick cardboard invitations almost daily. A small cluster of galleries with a truly global reach is leaving everyone else further behind. Corporate muscle is the most obvious in the seemingly never-ending expansion of art fairs. In a long awaited move, Art Basel has planted its flag in Hong Kong. Frieze announced a bold incursion into the Armory Show’s back yard, on New York’s Randall’s Island, and is also launching an old master’s fair back in London. Read More »

Enlightenment comes to Tiananmen Square?

Tuesday April 5, 2011 | 15:14 by Ian Charles Stewart in Beijing | permalink

NMCThe Art Newspaper leads this week with a thought provoking and fact-filled article on a huge co-operative Arts project between the German and Chinese governments to bring major works from German museums to the newly re-opened National Museum of China on Tiananmen Square.   The theme of the exhibition is the European Enlightenment, and the story is by our own András Szántó.

A glimpse of the exhibition:-

Over dinner on a bitterly cold January night in Beijing, I asked Cordula Bischoff, the Dresden-based curator of “The Art of the Enlightenment”, which object in the exhibition best represents its message. Without hesitating, she pointed to a silhouette print in the advance catalogue. The work, attributed to Johann Heinrich Lips, depicts Voltaire, the French philosopher, holding a lantern that shines a light outward beyond the picture frame. “He is carrying the light and leading the visitor out of the exhibition,” she said. “It tells everything.” Bischoff’s counterpart, Chen Yu, a curator at the National Museum, nodded in agreement. “This picture is a metaphor of the Enlightenment,” he said. “The European Enlightenment is still influencing people everywhere in the world. Chinese people are still enjoying its fruits.”

And a comment by a local resident:-

This is an era of tremendous change. It is time to pause and reflect. Are we a leader economically? Spiritually? It’s part of the opening up after 30 years. What have we lost and what have we gained?

As Andras points out, Confucius was an inspiration to many of the leading lights of the European Enlightenment and so it seems the cycle of inspiration returns.   One wonders, though, what the results will be as China is really only taking its first hesitant steps forward culturally, even as it charges forward economically.

You can read the full article here.

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Maastricht: a different model for collecting?

Monday March 21, 2011 | 15:10 by Jonathan T. D. Neil in New York City | permalink

Louise Lawler: Pollock and Tureen, Arranged by Mr. and Mrs. Burton Tremaine, Connecticut (2000.434) | Heilbrunn Timeline of Art History | The Metropolitan Museum of ArtBY JONATHAN T.D. NEIL AND ANDRAS SZANTO, JUST RETURNED FROM THE NETHERLANDS

Why don’t we see more cross-period and cross-category collecting? We found ourselves asking this question repeatedly while wandering the halls of The European Fine Art Fair (Tefaf) this past weekend. And it appeared to be the question dealers were asking, too. One London-based gallerist we spoke with lamented the decline of the collector dedicated to his or her individual wants. Such connoisseurship simply comes down to wanting the “best” of what one likes, regardless of whether that is a Richter abstraction from 1984 or a Brueghel wedding dance scene from 1614.

The Maastricht fair is tailored to this kind of collector. It is really five fairs in one, with large sections dedicated to old masters, modern and contemporary works, antiques, works on paper, and design. Within these larger sections one can discover highly specialized booths offering jewelry from antiquity, illuminated manuscripts, Chinese relics, guns and armor, nineteenth-century Japanese prints, or 1930s photographs. Even the length of the fair (ten days) and the habits of its collectors (most transactions happen toward its end or after the close) speaks to an entirely different sensibility than what reigns at Art Basel Miami or Armory or Frieze. It is not uncommon to see collectors lost in conversation in front of works—and not about prices.

In short, at Maastricht, discernment reigns. But why is discernment in decline elsewhere?

For two reasons. The first is education: Maastricht demands a high base-line level of knowledge on the part of collectors. Only a solid grasp of world history, the classics, and religion will unlock the meaning and relevance of the work on offer. Barring that, one must have total faith and trust in the dealers dedicated to this work. Time and again, we witnessed impromptu master classes being conducted in the booths, with dealers delivering learned excurses on the form, content, material, and history of a given piece. Questions of provenance are left to the wall labels. Some press releases stretch on for five pages, replete with footnotes.

Second, market and institutional pressure: Collectors are increasingly encouraged to pick one medium or category – say photography or west-coast video – and stick to it. Others feel compelled to reproduce institutional habits in miniature, which is where the language of “filling gaps” comes into play. These approaches explain why so many strictly contemporary art collectors have the exact same stuff hanging on their walls. Only through one or the other of these strategies, it is commonly thought, can a serious collector hope to have museums, or maybe taste-maker magazines, come knocking.

Yet Maastricht seems to counter this particularist/generalist dichotomy. Its historical and material scope alone stands as a lesson in the necessity of discernment as a skill for today’s collector.

Filed Under: Art Fairs

Painful cuts for Dutch arts funding

Friday March 18, 2011 | 14:55 by András Szántó in Amsterdam | permalink

vrom_holl_china
FROM ANDRAS SZANTO AND JONATHAN NEIL, ON THE ROAD IN THE NETHERLANDS

They knew it was coming. A succession of governments in the Netherlands had warned over the years that the country’s arts subsidies are not sustainable. But the recent economic crisis gave Holland’s right-wing political leaders an excuse to do the unthinkable. They will ax $200 million of the $900 million federal arts budget. Factor in 20-40 percent cuts in local funding, and the Dutch system may lose $1 billion in support by 2013. Europe’s most generous arts funding regime is about to turn into a laboratory for transitioning to, well, no one knows what exactly…

Many arts officials are blindsided. In discussions with artists, museum directors, and art dealers this week, on a study tour with the Sotheby’s Institute, we heard complaints about the sudden cessation of public largesse, but little in the way of solutions. Hopeful arts managers spoke of how “the market” and “companies” will need to share the burden. But there are few incentives for the private sector to do it.

In fact, Holland’s usually circumspect and methodical policymakers are being less than consistent. Appeals for philanthropy and sponsorship are not being counterbalanced with tax breaks. Even while the government seeks to shift arts promotion to the private sector, it has raised the gallery sales tax by 13 percent.

Arts institutions find themselves in a fix. They lack tools to function in a more “American” system. Museum directors are looking for expertise in fundraising and marketing. Endowments, private patrons, and boards of directors with fiduciary responsibilities are still largely unknown here. Cultural groups have little access to credit facilities. Experiments with bonds, subsidized loans, and art landing are in their infancy. Institutions are being asked to act independently, yet they don’t control their own assets and destinies. And as government representatives, they can hardly raise their voice in protest.

Where will it all lead? Some believe the current government is simply anti-art, seeing culture as a left-wing “hobby.” Others are more realistic. They acknowledge that Dutch arts leaders have refined the craft of lobbying government, but they don’t quite know how to court the public and the commercial sphere.

Whatever the case, look to Holland in the next few years as a test case for what happens when a great welfare state’s cultural machinery is pushed into a closer alliance with the market.

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Artoon

Tuesday March 1, 2011 | 12:41 by Pablo Helguera | permalink

art-fair-heaven-and-hell

Filed Under: General

For Museums, a New Twist on Instrumental Benefits

Monday January 31, 2011 | 17:33 by András Szántó in New York City | permalink

right-way-wrong-way1For years the debates have raged about how to argue for the arts, and never more so than now, when public money for museums is everywhere drying up. As I wrote not long ago in the Art Newspaper, a thorny problem for arts advocates is that they have boxed themselves into a corner by developing instrumental arguments for the arts. According to the now widely-used reasoning, investments in the arts are supposed to yield tangible returns — tourism dollars, construction jobs, white collar citizens, booming maths scores, etc. — which, in turn, advance cities and their inhabitants in the global economy.

The trouble is that in the meantime the art community has lost sight of what in the first instance is important and intrinsically valuable about the arts. And as far as policy arguments go, funding cultural institutions to obtain the aforementioned outputs is a rather inefficient way of going about the business of improving education, competitiveness, and neighborhood health.

Now philosopher Alain de Botton has waded into this fertile rhetorical swamp by proposing a new twist on instrumentalism. Let museums be a means to and end, he argues in a polemic published on BBC’s website. But let those ends be moral. Did anyone say moral?

Invoking the old chestnut about museums being our secular churches, de Botton argues: “I try to imagine what would happen if modern secular museums took the example of churches more seriously. What if they too decided that art had a specific purpose - to make us good and wise and kind - and tried to use the art in their collections to prompt us to be so?” He goes on to ask, “Why couldn’t art be - as it was in religious eras - more explicitly for something?”

The philosopher has pointed out a valid contradiction. While arts advocates have willingly instrumentalized their cause when arguing for subsidies, they insist on a neutral, open, cause free definition of the contributions of artists and cultural institutions. But what would museums look like in the scenario suggested by de Botton?

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Zuckerberg to VIP Art Fair: “Users are fickle…”

Wednesday January 26, 2011 | 15:00 by Jonathan T. D. Neil in New York City | permalink

the-social-network-movie-poster-david-fincher1There is a scene in The Social Network when Jesse Eisenberg’s Zuckerberg is laying into his then CFO, Eduardo Saverin (Andrew Garfield), for freezing the company account of the then-neo-natal Facebook. It’s the best 30 seconds on the fragility of a company’s online profile that one can possibly find, and it goes something like this:

Do you realize that you jeopardized the entire company?…If the servers are down for even a day our reputation is damaged irreversibly.  Users are fickle…Even a small exodus, even a few people leaving would reverberate through the whole user base. The users are interconnected, that’s the whole fucking point!

The VIP Art Fair is not Facebook.  It’s not a social media platform and was never billed as one. Rather, it is the first successful attempt at bringing something like an Art Basel or Armory Show to your browser. But here’s the thing: “Users are fickle.” And VIP learned that lesson the hard way.

The scrutiny and criticism have been relentless: my colleagues at ArtReview questioned VIP’s default email sharing/privacy settings (another Facebook lesson), about which collectors were pissed; bloggers, as they do, have offered comment and cattiness, on everything from the experience to the idea; everyone I’ve spoken to trashes the interface, or has said the art looks “flat” (you are looking at it on a screen, I remind them); and rumors abound that exhibitors have been asking for refunds.

Barring those rumors, all of this confirms that VIP is indeed a success, a qualified one, but a success nevertheless.  People logged on, looked, commented, contacted (too many it seems). This is what happens at an art fair. Read More »

Filed Under: Art Fairs, General
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The Girl With the Art Magazine

Wednesday January 5, 2011 | 13:28 by András Szántó in Brooklyn | permalink

aia1Yesterday was a good day for art journalism. Lindsay Pollock was named editor of the Art in America, opening the way for the rejuvenation of one of our most venerable magazine brands. Like that other old workhorse of the art journalism trade, ArtNews, the 98 year-old Art in America has lost its way of late, as the worlds of art and journalism transmogrified around it.

I’ve been lucky to follow Lindsay Pollock’s career since when she was working on her biography of the art dealer Edith Gregor Halpert, which later appeared as a book titled The Girl With the Gallery. She has since evolved into an art reporting powerhouse, known to readers through her precise market coverage at Bloomberg and The Art Newspaper, and more recently, at her website, Art Market Views, an increasingly vital source of breaking art-world news. She is fair, informed, a happy peripatetic denizen of the global art scene, but also tough as nails. Her commitment is to a broader dialogue than straight art news. She has a deeper interest in art than what happens at the nexus of pictures and money.

So what now with Art in America? It clearly needs an energy boost. Its detached, ivory-tower approach, where long reviews dutifully appear long after exhibitions have closed, seems like a quaint anachronism. The magazine has a reputation for pulling its punches. Its cautious academism is out of synch with a culture where opinions are supersized. What new leadership can bring to the magazine above all, I think, is a fruitful demolition of the walls that divide scholarly and aesthetic writing, on the one hand, and thoughtful journalistic appraisals of the “dark side” of art as an institutional and – gasp – commercial system. Read More »

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Museums 2.0

Friday December 24, 2010 | 11:35 by The Transom | permalink

pcb

Adam Levine writes:

Amidst the glamour of Art Basel, earlier this month, one panel in the “Conversations” series—moderated by AWS’s Andras Szanto, as it happens—stood out in its attempt to tackle a more intellectual topic: How museums will operate in the digital world?

The discussion revolved around the use of digital media in three areas: (1) platform development, (2) marketing strategies, and (3) business models and fundraising. I’d like to offer additional models that complement what was discussed in Miami.

One of the panelists, Max Anderson, director of the Indianapolis Museum of Art, has arguably done more for the development of open-source museum platforms than anyone. That the IMA is incurring most of the costs for such efforts seems unreasonable and inequitable. Crowd-sourced models of fundraising were discussed, but no mention was made of crowd-sourcing development. One model that has been profitably used elsewhere is for a pool of money—raised from multiple institutions all interested in open-source museum software—to be awarded as a prize for superior development work. The template for this strategy, the so-called “Netflix Challenge,” was quite successful.

In the portion of the Miami conversation on marketing strategies, little was made of the ability to develop targeted campaigns on the basis of what people are viewing online or in the galleries. Such data, which is already available given current technologies, holds the potential for a more intimate museum experience. Using technology of the sort the company Art.sy has developed, museums can market exhibitions to visitors on the basis of their preferences. They can even suggest new works to visitors on the basis of things that they have liked in the past. Similar technologies, deployed much like “smart shopping carts” in supermarkets, could conceivably be used in certain museum settings as well. Read More »

Enter the activist foundation

Tuesday December 14, 2010 | 20:31 by Pablo Helguera | permalink

fire-in-my-bellyWhile assessing the extent of this country’s liberals political apathy, Harper’s magazine writer Thomas Frank remarks: “say what you like about the Tea Party movement, but at least they showed up.” It is precisely the combination of the dormant state of progressives (be it due to either disillusionment, boredom, or exhaustion) and the huge motivation of conservatives that tables have turned in this country’s politics, and the art world appears to be only a tiny turf where the latest battle is being waged. It is playing out in the current Wojnarowicz-gate at the Smithsonian, where the bigots showed up to tell us what art should be; but instead of protesting in front of the museum, the art world went to Miami.

Until yesterday, when the Warhol Foundation entered the fray. The fact that a Foundation has taken such a brave stance is significant in many levels. The Warhol Foundation was established in 1987, the same year than David Wojnarowicz made “Fire in my Belly” and amidst the culture wars. Ever since that time, it has continuously been an advocate for the central issue that caused the NEA debacle then — the idea of an individual artist grant (as it is exemplified by its funding of organizations like Creative Capital), so its announcement to suspend funding to the Smithsonian is more than a simple act: it is a restatement of its founding mission, and a reminder to us of that history. Equally significantly, though, the noise of the Warhol’s announcement also underlines the deafening —and really, unacceptable — silence of the contemporary art world about this affair up to this moment.

Are we really so comfortable with letting art being criminalized this way? Is our reaction going to be limited to sign some Facebook petition? The Warhol has done what very few in the visual arts has had the guts to do yet, and we should look at their example to follow suit and press others to do so as well. A curator friend of mine had recently told me: “when institutions take the initiative in art, it means that artists are not doing their job”. Who knew that two decades after the culture wars art foundations would have to take the lead in defending culture? Say what you like about our supposed liberalism as the cultural producer class, but in this case it was the foundation who showed up.

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